STANDING FOR FLAVOR FROM THE START
Our Mission
We believe that food is one of the most powerful forces in the world. Growing up, it not only nourished us, it connected us to our family and our heritage. It was the way our parents and grandparents showed us their love.We want everyone to have that power in their hands. To create amazing food that helps people feel the joy of being together and eating delicious meals – we call that love.We craft amazing flavors that make it easy for people to taste the authentic, Mexican-inspired flavors that we grew up with.
Our Story
This is a story about two Mexican-American kids that grew up on a ranch, surrounded by family and learning the value of hard work. They went off to work in the corporate world, but at some point, they felt something was missing. Wanting their lives to be connected to the passion and the heritage they were raised around, they started a seasoning company. In 2017, Victor started Spanglish Asadero as a catering business to blend his love for BBQ and the classic Mexican flavors of his childhood. After some early success, he decided to start bottling his rubs and seasonings and the rest is history.Over time, Victor convinced his sister Claudia to join him – food bringing family together once again. Their passion fueled them to help more people fall in love with the traditional flavors they grew up on.
Our Family
As the third generation of their family living in America, Victor and Claudia grew up blended between two worlds. They grew up in central California on a 15-acre ranch owned by their father and grandfather – but also grew up surrounded by family and food that reflected their Mexican heritage. Their grandmother Luisa was an amazing cook, having been raised in chile-growing regions of New Mexico.Whether on the ranch or in their dad's business, Victor and Claudia were expected to work as kids – doing chores, caring for animals, helping on construction projects. Whatever was needed. But while they were expected to put a lot in, they got a lot back. They had a big, loving family that enjoyed each other and often spent time around a delicious meal cooked together, celebrating what they had – which felt like a lot.
BEING TOGETHER IS WHAT FUELS US
Food is obviously important to all of us. But the thing that keeps us going is the people around us. Family, friends, and the new friends we haven't had the chance to meet yet.Ever since we were little, food has been the thing that has brought our family together. But whatever we ate, that was only a small piece of what we got out of those meals. We learned new recipes, heard life advice, and laughed at funny jokes. It was always more than a meal.We are here to help you bring your people together. Some exciting new flavors to excite your friends. Some great ingredients. A little helpful advice. Whatever you need.
